Added learning dimension attracts publishers - Rochester Business Journal
Rochester, NY - August 11, 2006 - Second Avenue CEO Victoria Van Voorhis has been profiled in the Small Business section of today's Rochester Business Journal in an article by Leah Hoffman.
"With her company, Victoria Van Voorhis is creating a three-dimensional world to help children and adults learn and master complex concepts and skills," writes Hoffman.
"Second Avenue's main business comes from textbook publishers. ... The market is migrating towards digital content, Van Voorhis adds. She saw these changes as opportunities."
Victoria concludes by describing the company as enabling learning by creating "an alternate route to achieving a goal, a second avenue".
Rochester Business Journal website: http://www.rbj.net
About Second Avenue Software
Second Avenue Software is a new media production company focused on the development of creative interactive media which marries compelling visual and educational content. Second Avenue Software works with providers of educational products to create effective, interactive learning environments that are fun and engaging.
"With her company, Victoria Van Voorhis is creating a three-dimensional world to help children and adults learn and master complex concepts and skills," writes Hoffman.
"Second Avenue's main business comes from textbook publishers. ... The market is migrating towards digital content, Van Voorhis adds. She saw these changes as opportunities."
Victoria concludes by describing the company as enabling learning by creating "an alternate route to achieving a goal, a second avenue".
Rochester Business Journal website: http://www.rbj.net
About Second Avenue Software
Second Avenue Software is a new media production company focused on the development of creative interactive media which marries compelling visual and educational content. Second Avenue Software works with providers of educational products to create effective, interactive learning environments that are fun and engaging.